Small business owners, although hearing the words ‘business marketing‘, do not know or are often not sure of what it means. Some owners do not know of what the full extent of business marketing can do for their small businesses. Although most people think that business marketing is mere advertising, it is not only so. The efforts for business marketing should be consistent over a specified period of time as for advertising being a simple one-off effort.
It is similar to a place where all your customers, clients and prospects hang out, all the while interacting with you as well as the wider community.
Just imagine that where ever you went, you heard people talking about your business, your products and you as well. Think of the number of referrals you will be getting and also the amount of sales you would be making. How much easier will it become!
Business marketing, in other words is simply making your profile. If more and more people come to know you and what you have to offer them, the more they will be in contact with you.
There are a wide range of tools that you can use for business marketing. Going beyond traditional approach, there are many technological based marketing channels, which include articles, newspapers, blogs, social media, email marketing, videos marketing, just naming a few. But consistent effort must be put into any of these if they are to work the way you want them to. It means that you just can’t do it for a week or month and think that it is finished.
A business owner should devote an average 80 percent of his or her time to sales and business marketing. But studies show that this number is approximately 30 percent. The reason is that most business owners get caught up in admin.
If done properly, it will be very rewarding to have a community of followers. By providing the finest goods or services, you will knowingly or unknowingly be changing the lives of many people for the better.
Most small business owners think that they should have a certain personality or be a special person to build such a community. Well, it is not so as it purely depends on the business marketing strategies that you use to approach your customers, clients and prospects. Whether a client or not, every member is a valuable person in our community. Therefore, being in a position to give advice, information and tips on various things must be considered a privilege when doing business marketing.
To check out if you have a community base that will improve your sales, you must look in to whether people respond to emails that you send them, write comments on your blog, provide you with valuable information or communicate with you on social media. These are the best ways to understand the effectiveness of your business marketing strategy.