What is Marketing Mix? Marketing mix is the most common and popular term related to marketing. The term “marketing mix” gained popularity after it was used by Neil H. Borden in his speech at the American Marketing Association. E. Jerome McCarthy put forward “Four P” criteria in 1960, which has been in use since then. These four marketing elements are crucial in marketing a product or a service. A right mix of these elements ensures that the product reaches the target customer. The marketing manager can follow a predetermined mix or device a ...

Basics of Marketing Mix Marketing mix is popular marketing term which is used for making marketing decisions. Marketing decisions basically fall in four categories- product, price, place, and promotion. The right mix of all these four elements facilitates in reaching the required target customers. A marketing manager is no different from an artist. An artist mixes different colors to get the desired shade. To get a darker shade he puts in larger amounts of dark colors. In the same way a marketing manager mixes the prime components in the required way to ...

Economies go through business cycles of recessionary periods and times of rapid growth. Right now, the economy is slow and in a deep recessionary period. But does this mean that you should give up and just write your destiny off to fate? You certainly should not. There are things you should do first before giving up when the economy is slow. Try the following and see if they work for you. You first have to find different ways of doing things. Revisit your business plan and explore new ways to produce ...